Mr. Zuckerberg’s creation is a tremendous platform, only if you know the rules of the software and use it to the full capacity and applying your creative side is an added bonus.
Let’s understand how to do marketing in Facebook.
Facebook Marketing Guide
- What is Facebook Marketing?
- Who requires facebook Marketing?
- For what kind of customer FB Marketing is effective?
- How to do facebook Marketing?
- How to set up a page on Facebook
- Facebook Page Description
- How to get organic Likes?
- FB Insight
- Final Steps
What is Facebook Marketing?
Initially it was created with the purpose to connect with your loved ones and associates, to share messages and media files, but now Facebook has become a world in itself.
Facebook has become a platform for business and marketing. Using Facebook we can create profiles, upload photos and videos, send messages and keep in touch with our customers and get their feedback.
Why do Facebook Marketing?
Facebook is like a big country in itself with active users of 2.4 billion. So we can understand the opportunity that this platform provide us to promote our product, services and to even sell online.
Also Facebook owns 3 out of 4 of the top 10 social networking websites – Facebook Messenger, Whatsapp and Instagram.
Hence, with only one click, we can reach people on different platforms.
Also there is an Ad platform on FB which allows us to reach a wider audience for our businesses.
Who Requires Facebook Marketing?
Billions of Users are there for every type of business to introduce itself and their products/services there.
So in this day and age, social media presence is a must to grow, so FB Marketing is a platform for everyone to use and grow their businesses.
Whether you are a big business, small business or handful of people working, you can bet there are customers for your business in Facebook, you just need to utilize the tool to connect with them.
Commonly FB Marketing can be used by : –
- Local Business – Whether a business is family-owned, or a franchise of a larger company, a Facebook page can be used to turn a local customer base into a fan base that more commonly visits your store.
- Personalities – Musicians, Celebrities, writers, authors etc., can earn popularity and share their talent.
- Brands – Food, electronics, home goods, restaurants etc, can attract customers and turning passive customers into active fans who follow news of promotions and developments, and who share with their own friends.
- Non-profit organizations – Charities, political groups, and public service campaigns can all leverage the natural sharing capabilities of Facebook.
For what kind of customer FB Marketing is Effective?
62% of online Seniors aged 65+ are on Facebook and 72% are between age 50-64.
88% of online users of age 18-29 are on Facebook, 84% of those 30-49.
82% of college graduates are on Facebook.
Facebook has over 7 million advertisers.
93% of marketers use Facebook advertising regularly.
Images account for 75-90% of Facebook advertising effectivity/performance.
For your product and services, consumers can be found at one place, you just need to reach out using Facebook Tools such as groups, pages, posts, ads.
Our course will describe how to do all this step by step.
How to do facebook Marketing?
You can market your products/services by creating posts, groups, pages and advertising them to reach out more filtered audiences.
Our course will mainly focus on organic methods of gaining traffic but we will understand how FB ads works in upcoming posts, so stay tuned.
How to set up a page on Facebook?
Step 1: Sign up
Select the type of page you want to create: business/brand or community/public figure. In this post, we’ll assume you’re creating a page for a business or brand, so click the Get Started button for that option.
Next, enter your business information. For your page name, use your business name or the name people are likely to search for when trying to find your business.
Once you choose your category, the box will expand to ask for a few further details, like your address and phone number. You can choose whether to make this information public, or to show only your city and state.
Step 2. Add Pictures
Next, you’ll upload profile and cover images for your Facebook page. It’s important to create a good visual first impression, so choose wisely here. Make sure the photos you choose align with your brand and are easily identifiable with your business.
First you need to upload your profile picture, This image accompanies your business name in search results and when you interact with users. It also appears on the top left of your Facebook page.
Once you’ve chosen a photo, click Upload Profile Picture.
Now it’s time to choose your cover image, the most prominent image on your Facebook business page.
This image should capture the essence of your brand and convey your brand personality. It will display at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile. The image must be at least 400 pixels wide and 150 pixels tall, but the recommended size to upload is 720 x 315 pixels.
Once you’ve selected an appropriate image, click Upload a Cover Photo.
Facebook Page Description
Every user will want to know about who you are, what you provide and address. So it’s important to describe all this in short manner in you page description to allow users to read more about you.
You can use this format –
Who are we?
What we do?
Benefits for you
Or you can use any way to promote about your company, just make sure to use clear words and short sentences.
Add your contact information and email address for users to contact you.
Add your office location.
Add working hours.
Add product price (if any)
You can also add additional information according to your need.
How to get Organic Likes?
Once the page is ready, the next step is to get likes and people’s attention.
It’s pretty simple to do!
Use the invite button to invite your Facebook friends, so they can like your page and the content.
Just go to
Profile – Page – invite – select friends
Other way of getting initial likes is by, asking your employees, encourage customers, family and friends to like and share your page.
Voila, it’s a good first step towards building your audience.
Share your page link in other social media platforms and encourage to like.
Your profile – page – more – copy page link
Regular post updates so that users can find and like what you have to offer daily on their news feed.
Use canva app to design and create templates for various social media banners.
Thank you for reading this.
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